You Can Negotiate Anything by Herb Cohen

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You Can Negotiate Anything by Herb Cohen

This is a very good book on negotiating that I purchased, or had given to me about 30 years ago. It’s sufficiently short in length, but long on fundamentals, that you could quite literally read (and learn) the key points in a single day. I’ve always liked the mix of the emphasis both on the win-win perspective of negotiating vs. the just “I’ve got to win” angle, as well as the use of some light-handed psychology that helps shape the expectations of your opposite negotiating party, and so that the transaction evolves to something that both parties can live with (since nobody should always get everything they want – or at least not in the real world).

The book proved it’s worth for me on at least 2-3 practical occasions in the past (2 car-buying and one house-buying experiences). In some regards those transactions and the negotiations, which I (and most people I suspect) usually dread – were actually kind of enjoyable. The key is to never put yourself in the position of having to close the deal (on whatever) right then. Time urgency-driven need will kill you, because you always have to be willing to walk away from a deal, and have the attitude that this is not the last car or the last house on the face of the planet. This isn’t always easy when you’re in partnership with a desperately pleading spouse who isn’t helping much with statements of “this house is perfect”, “we’ve got to have this house”, and “we can’t let this one get away no matter what” – right in front of the seller, the seller’s real estate agent and your real estate agent. Because at that point you should pretty much realize you’ve surrendered virtually any negotiating leverage you might have had.

I’ve got my employees at work now reading this book, because I find that for some of our employees negotiating appears to have become a totally lost art. When they’re all fully “read-in” on the book, I plan on trying to develop a negotiating “primer” for our organization’s recruiters – because I believe their current understanding of negotiating with job candidates on the issue of salary, is limited to: would you like a little more or a lot more?!?! Whether purchased New or Used, this book is a timeless winner, with practical value for everyone – buy it.

✅ Genre: Self-help Book.

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback).



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